She was previously at NIO Capital, a leading investment firm focusing on the new energy vehicle industry, where she was responsible for handling media relations and corporate affairs. Prior to NIO Capital, she was the head of PR for one of the largest Chinese FOF, Gopher Asset Management where she oversaw external communications in China and led numerous marketing campaigns across major cities nationwide.
Iris has strong relationships with international, regional, national, and local press in China, particularly the financial services trade media, and understands the Chinese media landscape in depth. Iris also specializes in social media strategy development.
Iris began her career as a business reporter at the Oriental Morning Post in Shanghai, where she covered news on capital markets.