About

Founded in early 2011 by Diana Footitt who has over 25 years of experience operating in Greater China and across Asia. We act for international and local privately-held and listed companies, family owned businesses, entrepreneurs and ultra-high-net-worth individuals across a range of sectors including consumer, luxury, financial services, telecoms, media, technology, healthcare and biotech and industrials, creating, changing, protecting and building their reputations, legacies & brands.

To do this, we operate across five core practices that are essential to successful holistic reputation management and legacy protection – financial communications, issues and crisis management, building visibility, training, and content development. Our counsel is delivered through various channels, including traditional, digital and social.

Our ownership of the business creates an innovative culture, and we approach each mandate and client through an entrepreneurial lens.

We are headquartered in Hong Kong, with an office in Singapore. We work closely with partners on the ground in Shanghai, London, Paris, New York, Tokyo, and Seoul.