Professor Qing Wang


Qing Wang is the Professor of Marketing and Innovation at Warwick Business School, University of Warwick. Prior to joining Warwick Business School in 2000, Professor Wang was a faculty member at SPRU, Sussex University.

She has held visiting professor positions at several universities, including Fuqua School of Business, Duke University (2004-5), Tsinghua School of Economics and Management, Tsinghua University (2002-3), Insead, Singapore (2009), and Lingnan College, Sun Yat-sen University (2014). Professor Wang is a member of the Marketing Science Institute and Association for Consumer Research in the U.S. and External Expert for China’s National Research Centre for Technological Innovation.

In 2013, she was awarded a higher doctorate degree (D.Sc.) by Warwick University for her outstanding contribution to research in social science. She is also the recipient of the 2007 Robert. D. Buzzell MSI Best Paper Award. Her work is widely acclaimed and has appeared in leading academic, trade and press publications, including the Journal of Marketing Research, the BBC, Financial Times, Forbes, New York Times, Wall Street, Xinhua News Agency, China Daily and the Daily Mail.

Professor Wang is the Founding Director of the MICEE (Marketing, Innovation and the Chinese and Emerging Economies) network and is Associate Editor of Journal of Research in Interactive Marketing. She is a board member of several U.K. firms and has consulted for companies in the UK, US and China.

Her latest research is heavily geared towards the changing taste of the Chinese consumer, particularly the millennial spender, and how this is impacting the retail environment. She is one of the pioneering voices behind the evolution of the “The Luxury Experience” and how this is revolutionizing shopping habits. Her work is largely geared toward the growing engagement of digital technology in luxury marketing, how emotions dictate luxury consumption experiences and the links between companies’ marketing and their innovation capabilities, with particular focus on Chinese enterprises competing in the West through brands.


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